On Monday, the social network giant included bogus news pages to the sites banned from the Facebook Audience Network, Facebook’s advertising network.
Prior to that, the company’s rules and regulations stated that the Facebook will not show ads in apps/sites that contain unlawful, false or fraudulent information. Facebook presented updates last Monday to its Audience Network Policy as an explanation of language and not a real modification in its practices. The Audience Network gives adverts to 3rd-party apps and websites, assisting partners produce ad profit while sharing a piece of the total revenue to the social network company. The update was made at the same time Google made its similar decision to ban bogus news websites from utilizing its ad-selling program to make money out of their webpages.
The social media giant has been the focus of argument and investigation following the presidential election in the US, for having lenient rules and regulations in controlling the spread of bogus and deceptive news info circling around Facebook. People have also questioned the significance of its newsfeed feature, which is created to display content to users that they most likely will “like” and deal with.
The company cited that the policy update on Monday does not modify how bogus news websites are handled on the Audience Newtwork. Mark Zuckerberg, the company’s CEO, said that the notion of bogus news influenced the election was ridiculous. Nevertheless, Facebook’s decision indicates that it is taking its policy regarding bogus news earnestly.
Google found itself in a similar situation as Facebook when on Sunday, a story trended so high on Google’s ranking that wrongfully said that president-elect Trump won the popular vote when it was actually Clinton who did. On Monday, the company told the Wall Street Journal that it will not permit adverts to be displayed on pages that mislead, misinterpret or hide content about the author, the author’s content or the main goal of the site. By restricting bogus news websites’ profit-producing probability, both Google and Facebook could assist in preventing bogus or irresponsible websites from forcing bogus information on their respective programs.